It is, therefore, ironic that ETV Bangla, from the Hyderabad-based ���Eenadu��� stable, is ahead by far in the Bengali-speaking market. However, this data hides the fact that in ���educated��� states like Tamil Nadu and West Bengal, TV audiences continue to rely on regional entertainment channels for their diet of news bulletins. TAM Media���s data for the West Bengal market (including Kolkata) for the week June 26-July 2 showed STAR Ananda capturing 70% (0.13 TVR) of the audience share as compared to its competitor TARA Newz���s 30% (0.06 TVR). MUMBAI: THE hard-fought, and extremely cluttered, Bengali news space is seeing a fair bit of churn.Īmong the 24-hour news channels, even though ���STAR Ananda��� has emerged as the most-watched through the day in the Bengal market, a comparison of the performance of news bulletins, that include the general entertainment Bengali channels, shows ETV Bangla as the clear market leader.īengal has two 24-hour news channels, and STAR Ananda lost no time after its launch on June 1 in becoming the most-watched in this segment.
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